How to grow your IG business

Wiringly: How to grow your IG business

Nowadays, it would be foolish not to use the different social media platforms to your start-up’s advantage. These platforms are useful for growing businesses as they offer convenience, accessibility and more. One social media platform in particular that businesses use is Instagram or IG for short.

Instagram is a social media platform launched in 2010. It mainly focuses on images and videos which makes it a great platform for advertising. If you’re looking to improve your IG business game, you’ve come to the right place!

Here at Wiringly, we’ve compiled some tips on how you can grow your business in this useful social media platform. If you’re curious to learn more, here’s everything you need to know: 

Use hashtags to your advantage

One of the things that you’ll instantly notice when using IG is the use of different hashtags. At first, it may seem like it’s just something that millennials use to be ‘in’ however, it plays a much bigger role than that.

Adding hashtags to your post will help people from around the world find your business. For example, if your company does figurines of different superheroes, you can use hashtags such as #toys, #superheroes, #Marvel, etc. 

This way, when other people search for these hashtags, there’s a chance that they’ll stumble upon your post.

Follow a posting schedule

When using Instagram, a roadblock that you may encounter is staying relevant by posting photos and images regularly. When you find yourself in this situation, a great way you can overcome it is by following a posting schedule.

This way, you won’t miss a single post and you’ll be able to keep your followers engaged. You can either spread your post every other day of the week or limit it to a few posts a month, it’s entirely up to you! 

If you’re planning to start a posting schedule, we recommend using Google Calendar as it’s easy to use and it lets you do everything you need. This includes jotting down notes on specific dates, setting an alert to help you not miss a date and more.

Collaborate with influencers

One of the best ways to gain exposure for your brand is to collaborate with influencers. These people are considered prominent figures in the social media stratosphere and they can affect the purchasing decisions of other people—hence the name, influencers.

You can reach out to any influencer you desire by sending them a direct message or DM them as they say. Then, you can communicate with them and find out which strategies can benefit both parties.

For example, you can throw in a discount for one of your products and in return, they’ll put out a good word about your company to their followers. What’s important is that you’ll gain exposure which can lead to more sales!

Spread the word about your business today!

These are some of the easiest yet most effective ways you can grow your business on Instagram. Now that you’ve learned about them, it’s time for you to put them into practice and spread word of mouth about what you and your company have to offer. 

Once you start incorporating these tips into your business strategy, you’ll start seeing your followers grow in no time. If you want to learn more about tech, feel free to explore our site here at Wiringly!